
Paws For Thought Cattery
A recurring series around the cats, the staff and daily life at the cattery, built for organic reach. All organic growth.
Our work
Strategy led social that
people come back to.
Strategy, community and reporting, run every day.
Platform native video, statics, carousels and Stories.
Performance creative, sharp targeting, constant testing.
Our own channels: 30K followers and 1M+ views a month.
Eleven campaigns, the numbers they hit and the thinking behind them.

A recurring series around the cats, the staff and daily life at the cattery, built for organic reach. All organic growth.

Multi-market creator programme: locally relevant talent, one global narrative for the Rivelia launch.

Replaced static, ad heavy posts with regular short video and creator collabs, including England Rugby, refined post by post.

Five channels managed daily: community replies, forum growth and creator partnerships.

Audience research, scheduling and community management across EmojiTown, Degrassi and Ellie Sparkles.

A YouTube Shorts strategy for WildBrain: bright, hook first formats built to be rewatched.

Localised paid social for German language Originals, built to drive awareness at launch.
Native, narrative led video with precise Meta targeting across the shortlist and winner moments.
A comment to unlock mechanic designed to turn engagement into footfall at talent hosted parties. Turning comments into a guest list.

Executive thought leadership on LinkedIn and Facebook, timed around Investors Day in New York.

Strategised, concepted and launched 'The Connection Test': are we more connected to our phones than anything else?




















