Social Media & YouTube Channels
Netflix + Jellyfish
Managing Netflix’s paid social campaigns for German shows, including The Empress and Achtsam Morden. Successfully developing content ideas and strategies that maximised the impact of a £500K budget.
Ensuring campaign alignment with overall marketing goals. Contributed to the success of the campaigns by crafting innovative content ideas that resonated with the audience.
Highlight: Spearheading content-driven paid social campaigns that significantly enhanced visibility and audience engagement for Netflix’s German-language shows.
Soundcore
Managing Soundcore’s Facebook, Instagram, Twitter, LinkedIn & TikTok. Effectively creating social media strategies that saw success on video and image content.
Engaging with the community daily, to keep the audience on the page. Responding to messages and working partnerships with influencers. Grew their followers by 30K in the 6 months working with them.
Highlight: Interviewing grammy award winning engineers and working on major social campaigns for Liberty 3 Pro, Life P3 and Life Q35 headphones.
San Miguel, Poretti, All Star Lanes & Full Fat Agency
Managing social media strategies and conducting social audits for Full Fat Agency's clients, including San Miguel, Poretti, and All Star Lanes. Successfully developed and implemented strategies tailored to each brand's unique audience and objectives.
Engaging in in-depth research and analysis to identify opportunities for growth and improvement. Collaborating with the team to ensure that social strategies aligned with the brands’ overall marketing goals. Contributed to the success of these campaigns by making key adjustments based on data-driven insights.
Highlight: Successfully researching, analysing, and implementing strategic adjustments that significantly improved social media performance for each brand.
Ellie Sparkles, Emoji Town & Degrassi
Creating social and YouTube strategies that would boost reach and engagement.
Managed EmojiTown, Degrassi & Ellie Sparkles brands. From community management to scheduling content and creating compelling thumbnails. Making sure there was regular output on all channels and good content through effective research analysis and video editing.
Highlight - Effectively grew channels +1million subscribers. Revived Degrassi’s fan engagement and series output and grew EmojiTown’s TikTok + 160K followers and YouTube +1million.
Crocs
Understanding the pain point of too much static imagery and advertising content. Creating a shift in content over 4 months. Working with the England Rugby Team, Max Balegde & more.
Constantly analysing analytics to create best practices on the platform. Mainly creating video content as this was favoured by the platform.
Highlight: Growing the account by 40K follower increase and gaining on average 50K - 200K views a video.
Anker
Managing their Instagram and TikTok. Creating content that served the tech community, this involved. educational content and how to videos.
Focusing on this content allowed the page to grow and allowed users to relate. Therefore pushing on to a sale. Constantly responding and living on the platform. Making sure engagement was also top priority.
Highlight: Grew to over 100K engaged followers through strategic thinking and quality content.
Ferrero
Managing the Ferrero Brand (Ferrero Rocher).
Creating a more corporate side of the brand. E.g Sustainability, charity etc.
Working on primarily paid media plans and creating social media strategies that help boost Ferrero as a family brand.
Highlight - Seeing success of implemented organic and paid strategies.
Managing the corporate LinkedIn Page, Focussing mainly on paid media plans to excel them into the insurance and tech space.
Creating organic social content that can work also in a paid media scenario. Boosting content to new users through paid campaigns. Emphasising thought leadership, charitable moments and positioning SquareTrade as a leader within the industry.
Highlight - Creating content that matters, showing consumers that SquareTrade cares about the people and convey as a people first company. Through customer testimonials, plant a tree partnerships and highlighting success.
